Toyota Camry Teams Up with Pro Athletes to Celebrate All-Star Dads

2015_Toyota_Bold__Dad_K_WarnerThe bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX.
“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”

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