2020 Nissan Versa SR CVT: Rainbow Delight

Experienced by Kimatni D. Rawlins

Small cars get the job done efficiently, economically, and conveniently. If you need to park in a micro space in the downtown area of your city, then done. If you require 35 to 40 highway mpg for long journeys, then done. And if your overall budget is less than $22,000, then done. You won’t be winning road races in this category, and your girlfriend will not be highly impressed on date night, but you will have a greater peace of mind knowing that essentialism can be achieved in a respected manner. Thus, the little 2020 Nissan Versa SR 4-door sedan provides the essentials for day-today human operations. [Read more…]

2019 Nissan Altima

Words by Kimatni D. Rawlins

It’s sharper, sportier, smarter and far more advanced. It’s confident and poised and awaiting new owners looking for up-to-date technology enhancements in a midsize sedan.  It offers the roominess for families and the edge needed to maintain visceral driving experiences behind the wheel. Introduced during the media days at the 2018 New York International Auto Show Nissan refused to rest on their laurels when it came to reinventing the latest generation Altima.

Shown at the Jacob K. Javits Convention Center in a brilliantly red hue you could see right away the dominance of the front fascia with the Altima’s striking V-motion grille, angular headlights and aggressive chin spoiler. It’s almost as if the Japanese sedan is donning a mask. Darth Vader actually comes to mind in my perspective. The Altima is lower, wider and longer than the model it replaces while featuring a unique rear diffuser and stylish wheels that can flow up to 19 inches. [Read more…]

12th Annual Active Lifestyle Vehicle of the Year Winners Announced

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Winners include a four-peat and some surprises / Photos by Mark Elias

The twelfth annual Carspondent.com Active Lifestyle Vehicle of the Year awards program is proud to announce the winners of this year’s event. Among the winners were the Kia Soul winning its fourth consecutive award in the Urban category, as well as new-comers Ford and Mitsubishi. Winning vehicles competed in six different classes among their peers, judged by the very consumers they are designed and built for, those with active lifestyles.

Nearly one hundred journalists and athletes test drove vehicles on a variety of street, freeway and off-road courses to get a feel for how they perform. Participants scrutinized livability features including seating, cargo capability, and overall versatility for activities such as camping, sports, and road trips.

The vehicles which included cars, trucks, SUVs and crossovers came from well known and respected brands Audi, Buick, Chrysler, Fiat, Ford, Dodge, GMC, Jeep, KIA, Lexus, Mercedes-Benz, Mitsubishi, Nissan, Scion, Toyota and Volkswagen.

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The program continues to grow in size and scope with each iteration”, said Nina Russin, event co-founder. “But after twelve years we remain committed to our original mission of giving the OEMs direct feedback from the active audience”.

Class Winners:

Best Value Off Road: 2015 Ford F-150

Luxury Off Road: 2015 Jeep Grand Cherokee

Luxury On Road: 2016 Mercedes-Benz GLE 450

Best Value On Road: 2016 Mitsubishi Outlander

Best Value Family: 2015 Ford Edge

Urban: 2015 Kia Soul

During the two-day event, members of the Phoenix Automotive Press Association judged vehicles on its own and awarded the first Best of the Southwest award, that went to the 2015 Jeep Grand Cherokee.

About the Active Lifestyle Vehicle Awards

A Phoenix based event, the Active Lifestyle Vehicle Awards has grown in size and prestige since its inception in 2004. The event brings the perspectives and opinions of over 100 consumers who live the active lifestyles automakers market their products to, culminating into top awards in multiple categories. The group of athletes and active lifestyle enthusiasts act as a valuable focus group for automakers and industry experts alike. This year’s event moved to a new electronic scoring system, providing more comprehensive consumer feedback to manufacturers.

Nissan celebrates Fit Fathers in lead-up to Super Bowl XLIX through #withdad campaign

Nissan celebrates dads in lead-up to Super Bowl XLIX through #wiNissan today unveiled a unique marketing campaign as part of the company’s run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades.

Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan’s teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads – but also moms and children – face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.

Nissan has enlisted popular YouTube content creators who have established audiences to create special pieces of content that speak to the theme of #withdad. They were tasked with creating short online teaser films using their individual styles and voices to bring the #withdad – and great family adventures – idea to life.

“After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year.  Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc.

#withdad is much more than a hashtag, however. It’s a celebration of the many innovative and exciting ways that dads make life better for their families – and how they strive to find a perfect work-life balance.

The YouTube creators featured in the campaign include Epic Meal Time, Dude Perfect, Jabbawockeez,Convos with My 2-year Old, starting with Roman Atwood and Action Movie Kid. The creators will be posting content to their own channels, which in turn will be aggregated to the #withdad hub on the Nissan YouTube channel. The remaining films will go live over the two weeks leading up to Super Bowl to continue fueling the conversation. The #withdad content is available now at www.withdad.com.

“It’s amazing to think that YouTube didn’t exist the last time Nissan ran a Super Bowl ad,” said Jim Casali, Head of Industry, Automotive for Google. “It’s great to see them leading the charge this year with a digitally savvy approach, working with these talented YouTube creators and using the YouTube platform to extend both the reach and life of their Super Bowl campaign.”

Nissan Heisman House Returns on ESPN

NissanHH_Tour_V_White_MetalNew for 2013: Traveling “Heisman House” Appearances, Four New Famous Housemates 

For the third straight year, Nissan and ESPN are giving viewers the chance to imagine what it might be like if the winners of college football’s highest individual honor – the Heisman Trophy – lived together in the same house. The Nissan Heisman House returns in time for the start of the college football season and stars 13 Heisman trophy winners, an interactive website and a real-life Heisman House Tour that will travel to college campuses throughout the season. The website and vignettes debut on August 31 prior to ESPN’s Saturday Night Football game on ABC, followed by other ESPN platforms throughout the season.

 The Heisman House supports Nissan’s long-running sponsorship of the Heisman Memorial Trophy Award. Developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks, the concept revolves around the online platform, www.NissanHeismanHouse.com, where fans can vote for the next Heisman Trophy winner.

Visitors can once again tour the house, learn about current members and watch behind-the-scenes footage and interviews filmed during the campaign production. Eight of Nissan’s highest rated vehicles, including the 2014 Altima, Sentra and the all-new Versa Note, are integrated into the site and the campaign. “This year we’ve added some entertaining new elements as we begin another exciting season in support of the good works of the Heisman Trophy Trust,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “With the online voting for this season’s top Heisman candidates, combined with the fun of seeing past Heisman winners interact with each other, we’re going to capture the attention of sports fans across the country.”

In addition to the website, the campaign will present six vignettes directed by award-winning director Erich Joiner. This season’s Heisman House features returning members Robert Griffin III, Barry Sanders, Ty Detmer, Ron Dayne, Matt Leinart, Troy Smith, Tim Brown, Carson Palmer and Desmond Howard. This year’s spots introduce newcomers Sam Bradford, Earl Campbell, Tony Dorsett and Mike Rozier to the roster of housemates. Each unique ad, filmed in Pasadena, Calif., depicts what life might be like if several Heisman trophy-winning players shared a house. From lingering rivalries to generational misunderstandings, each spot explores a different, comical aspect of the fictitious scenario.

“The sustainability of the original concept with fresh scripts, new athletes and ability to the showcase new vehicles year over year is a tremendous creative story, which is a testament to the power of the idea,” said Sean Hanrahan, senior vice president, Marketing Solutions, ESPN.

For the first time in the history of the initiative, Nissan and ESPN are introducing the Nissan Heisman House Tour, a simulated Heisman House that will travel to different college campuses throughout the country, leading up to the 2013 Rose Bowl Game presented by VIZIO. Fans will have the opportunity to relax in the Heisman House living room, take photos with the trophy and meet some of the Heisman trophy winners and ESPN talent.

 

 

 

Nissan Accelerates its Partnership with the St. Jude Country Music Marathon & ½ Marathon

Automaker’s activities surrounding the 14th annual race includes appearances by Olympian Kara Goucher

2013_Nissan_PathfinderNissan is gearing up for an increased involvement with the St. Jude Country Music Marathon & ½ Marathon, which returns to Nashville on Saturday, April 27. The partnership between Nissan and the race, which is entering its fifth consecutive year, includes presenting sponsorship of the half-marathon. In addition, the 2013 Nissan Maxima will serve as the official Marathon pace car, one of the 22 Nissan vehicles involved in the race.

As part of Nissan’s continued commitment to the event, the automaker’s Innovation for Endurance solar-powered trailer will be on display at both the Health & Fitness Expo and Finish Line Festival. The Innovation for Endurance trailer allows consumers to experience new Nissan vehicles, participate in a running challenge, design their own Nissan t-shirt and enter for a chance to win the all-new Nissan Pathfinder. [Read more…]